About Us

Diadem was founded in 2015 with a single goal in mind - develop the most innovative, high-quality tennis products in the world to help players maximize their performance. We found that the tennis industry had become stagnant, with very few brands that were challenging the status quo. With a team made up of former collegiate and professional players and coaches, Diadem set out to develop new and exciting products that catered to players of all levels looking to elevate their game.
In 2019 we decided to change the game again by taking our strategy and engineering into Pickleball.  As our team moved from playing tennis everyday to playing Pickleball we realized the growth in this new sport was here to stay.   

As the last American racket sports brand, all of our products are designed and developed in our global headquarters located in the heart of the hottest tennis market in the country - Fort Lauderdale, Florida. Our extensive research and rigorous testing process ensures that every product we develop meets superior levels of quality. Through our combined 100+ years of experience as tennis players pickleball players and coaches, we've identified challenges in the industry where tennis equipment has failed its players, and developed the solutions to overcome those challenges.

Our flagship paddle, Icon is truly innovative with a surface that will provide more spin than any paddle currently USAPA approved.  Our R&D team is currently working on two more paddles and an entire line to accompany them.

Our Team Diadem will partner with ambassadors all over the country to bring our paddles to communities and clubs embracing the pickleball growth. We are looking for influencers and top players. To apply for a sponsorship and join the Team, please apply here.